Property Tokenization
Case Study, 2024
Background
The Real Lifestyle blends blockchain technology with real-world assets to revolutionize affordable housing. They address the challenges young people face in securing homes by offering a flexible, modern alternative to traditional financial systems. Their goal is to make homeownership more accessible, empowering individuals with mobility, investment opportunities, and financial independence.
Challenge
Design a user-friendly platform that simplifies real estate investment and homeownership using blockchain technology. The website should emphasize affordability, liquidity, and flexibility, offering clear financial insights, seamless navigation, and an engaging user experience that empowers users to invest, buy, or diversify their properties with ease.
Project Goals
Create a user-friendly platform that leverages blockchain technology to make homeownership and real estate investment more accessible, affordable, and transparent, empowering users with flexible financing and liquidity options.
Understanding the industry
Entering a new industry requires deep research and analysis to identify user needs and pain points. By studying websites, engaging with stakeholders, and refining objectives, I ensure every design decision aligns with the project's goals before creating a user-friendly and impactful experience.
Journey mapping
Grasping the customer's path is essential in crafting a fluid interaction from the first point of contact to engagement and conversion. I identify challenges, refine touchpoints, and optimize processes to ensure a seamless and efficient user experience aligned with TRLX’s objectives.
Shaping the blueprint
Crafted blueprints that pave the way for a fluid, user-focused journey, molding the future of digital engagements.
Polishing the experience
What is design without refining elements and interactions to create a seamless, intuitive, and impactful experience?
Optimised for all views
Ensuring a seamless, adaptable design that delivers a consistent experience across all screen sizes and devices.
